London, UK – 6 August, 2020 – Today Community Fibre, London’s fastest 100% full-fibre broadband provider, announces new research findings from a survey conducted with market research specialist 3Gem. Results reveal that while SMEs based in London are more reliant on broadband access than ever before, inadequate internet access is costing them money and opportunity. The results come at a poignant time, as the UK celebrates 20 years since the first person had broadband installed into their home and more Londoners are working from home than ever before, needing fast and affordable broadband.
A marked change in business priorities and a clear shift in how to achieve success
86% of London SMEs say their business needs a broadband connection to operate successfully. This is reflected in the growth of daily internet users in the UK, which has increased by 70% in the last 10 years alone (Statista).
In fact, 60% of SMEs voted high broadband speed and quality more critical for their business operations than a functioning supply chain (52%) or financial support (54%), while physical offices were deemed the least critical of the assets in the survey (40%). Despite the imperative nature of broadband connectivity to SMEs, there is a gap in knowledge of the best quality broadband for each business. Indeed, 85% do not know how fast their broadband speed needs to be for their organisation to thrive, and 1 in 5 businesses do not know what speed their broadband is.
Of the 500 London SMEs surveyed, 87% were either key decision makers, or jointly responsible for decision making.
Graeme Oxby, CEO of Community Fibre says:
“20 years on from the first broadband connection in the UK, the pandemic has highlighted just how critical broadband infrastructure is to small and medium sized businesses. But SMEs are still not always clear on what they need from their broadband connection to optimise their business. With the government’s target of installing full fibre in all UK homes & businesses over the next five years – by 2025 – we must work with government, business and landlords to ensure all London businesses benefit from the full fibre broadband they need, and that SMEs have the support to choose the fast, reliable and affordable connectivity they need.”
Due to inadequate internet access costing SMEs money, researching broadband quality will now be a priority and switching to better broadband will positively impact London’s SME’s
COVID-19 has driven news ways of working for organisations, highlighting a greater emphasis on flexible working
“Almost half of SMEs (49%) find poor broadband connection has a negative impact on employee wellbeing and the majority (62%) say they need better bandwidth connections at where they work to facilitate the increasing demand of video conference calls,” continued Oxby. “Evidently, employers coming out of this pandemic will need to ensure their office space and employees working from home, are adequately set up with affordable broadband to ensure reliable and fast internet connection to power the economic recovery.”
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Notes to Editor
Please credit ALL research findings to Community Fibre.
Research was commission by Community Fibre and run by 3Gem Research & Insights to their double opt in B2B panels in the UK. 3Gem utilise industry-standard panel management systems and adhere to stringent quality control and GDPR procedures. Research was conducted across London and included polling 500 London-based SMEs between 1 July – 8 July 2020. The SMEs polled contained less than 250 employees.
Further stats on SMEs becoming more reliant on broadband access than ever before
About Community Fibre
Community Fibre is future proofing London communities by delivering 100% full-fibre broadband throughout the capital city. By believing in a more inclusive future where everyone has access to better broadband, Community Fibre offers the fastest 100% full fibre broadband in London, with up to 10 Gbps for businesses, at the most competitive prices on the market. Through offering more reliable and affordable 100% full fibre connections, Community Fibre empowers communities, enabling them to connect with friends and family and access crucial services online.
Currently Community Fibre operates in the following London boroughs: Brent, Camden, City of London, Croydon, Ealing, Hackney, Hammersmith and Fulham, Islington, Lambeth, Lewisham, Newham, Richmond upon Thames, Southwark, Tower Hamlets, Waltham Forest, Wandsworth and Westminster.
3Gem is a research firm that utilises industry-standard panel management systems and adheres to stringent quality control and GDPR procedures.
AxiCom for Community Fibre